The art of berries
Our goal is to bring the better products all across the chain.
Different fruits, different varieties, different strategies. The goal is to provide to the market new material able to help farmers, to give to buyers and retailers relevant point of strength and to give people moments of superior taste and healthy benefits.
Discover our programs
[Click on each fruit to display more informations.]
Raspberry
Three programs to match your needs
Legacy is gold
Our legacy programs that made us well known in the world
Enrosadira
The variety that made us
well-known.
Dorotea
A stunning taste for your
late harvest.
The new late primocane variety, great if managed like a floricane type, very suitable for mid-high chill areas but it shows a great versatility. Easy to pick, big size and a really exceptional taste.
Halley
The right one for your local
or hobby production.
Halley is the new early primocane variety, it shows its best in at least 400 hours zones. High yeald and easy to pick and cultivate with very aromatic and sweet berries. The point of strength? It’s completely thornless!
The world of our raspberries
Legenda
• ENROSADIRA
• DOROTEA
• HALLEY
Easy concept
G-Berries and Lucchini Berries are delighted to announce that the companies have entered into a strategic partnership to develop, promote and sell genetics and providing high-quality plants for the raspberry growers worldwide.
The idea
The market is increasingly complex, the climate increasingly hard to manage. Every day farmers look for something good, beautiful and easy to harvest, which allows them to grow raspberries with satisfaction, both varietal and economic. Retailers are looking for an extra day on the shelves. Born from a farmer, for farmers, here is EasyStar and EasyRock.
#GrowEasy
EasyStar
The star of your winter
production.
Extremely easy to pick. Light and bright color which is maintained even after the harvest. Very high productivity. In the Mediterranean region, with the right planting date and management it’s suitable for the winter production.
EasyRock
The tasty solution
to fill in the gap. Rock’n’grow!
Extremely easy to pick. High vigor that characterized erect plants, good rooting and high resistance to fungal pathogens. With a good taste, could be grown as long canes to anticipate your production in the first months of the year.
The world of Easy Concept
Blueberry
It’s time for the first step of G-Berries in magic world of blueberries: in partnership with Cuna de Platero we present Cupla.
The Mediterranean area is experiencing a fantastic time regarding berries and we want to offer farmers something special. Cupla is a variety that is characterized by its earliness and productive performance with the peak of the production in March. Cupla helps the growers with more yield per hectare, less consumption of water and a great shelf life.
Cupla is a licensed variety property of Moguer Cuna de Platero S.Coop. and exclusively managed from G-Berries S.r.l. for Italy and Greece. Molari Società Agricola S.S. is the authorized nursery.
Productivity from late December to
early May, with higher concentration
in February and March
Keeps the 97,5% of its
weight after 30 days at 4°C
Blackberry
We really love blackberries.
A strong focus on primocane genetics, shelf-life and taste. Blackberry Development Program (BDP), borns in 2022 with the first observations and it’s a fully exclusive program for European territory. The project is under evaluation for different territories.
Ask for more informations.
MBO Blackberry Collection:
a super news is coming to Europe.
Stay Tuned!
